I will start by this post like the most insufferable speakers do: with a long self-indulgent personal anecdote that eventually transitions into this post's actual topic - so bear with me, we'll get there when we get there.
One mildly amusing memory that I have from being a young Transformers collector - back in the bygone ancient era of 2009 - was when I took a shopping trip with my mom to C&A. Going to a clothing retailer was, of course; not the most exciting thing in the world to a 12-year-old, but what made the trip just slightly worthwhile was how C&A also had a tiny (and I really mean tiny) toy shelf near the check-out counters, mostly consisting of cheap toys that I now realize were most likely strategically placed there to be impulse purchases for all the bored kids accompanying their parents... Like me.
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The bizarre little toy that started it all. (Source: this Ebay auction since I'm too lazy to dig mine out of the attic for a pic) |
Fast-forward to nearly a decade later in 2017, when I'm passing by a Pingo Doce supermarket and notice a stack of official Hasbro-branded die-cast cars and figurines based on the cast of characters for the then-recently released Transformers: The Last Knight, sold in small cardbacks alongside the likes of Hot Wheels and Matchbox. Curious, I looked at the manufacturer and realized it was a German company called "Dickie Toys", whose logo consists of a cheerful-looking hippo.
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A select assortment of official Transformers merchandise released by the Simba Dickie Group. (Source: official product images) |
Now, if this was all that there is to Simba Dickie - that a Transformers licensee had also released a couple of Jumpstarter bootlegs in the relatively distant past - then it would still be an interesting bit of trivia, but it would also ultimately not be that impressive or unseen in the history of Transformers as a brand (I am reminded of cases like HUDE, a Peruvian toy company that distributed Hasbro's Transformers figures in the country during the 1980s but also simultaneously released a pair of Jumpstarter knockoffs, or Radioshack's Tandy having sold a bootleg Optimus Prime radio and then later producing official merchandise for the 2007 Transformers film). But here's the kicker that distinguishes Simba Dickie from others: the Jumpstarters weren't the only ones. Not even close.
Simba Dickie has actually released a lot of Transformers bootlegs.
And not just that, but also a lot of non-Transformers toys clearly marketed to compete with Transformers. Often to legally dubious extents.
Thus, this article will serve as an attempt to catalogue every single bootleg - and, for good measure, every other "Transformers-like" toy as well - released by Simba into one comprehensive page. The keyword here is "attempt": once you go down the rabbit hole of trying to figure out exactly how many goddamn bootlegs they've put out in stores over the past couple of decades, it's not hard to see why no one has attempted to create a full list yet. Very often, you'll only find proof of the existence of most of these toys through low-resolution stock pictures left abandoned on long-defunct online shops, mentions on forums and blogs, and the occasional Ebay listings. The lack of reliable information turns this cataloging task into something close to actual detective work, like a complicated mess of digital anthropology aided by Google Lens and raw reverse image searches in hopes of finding all the breadcrumbs left behind by Simba, but alas; I am glad to have at least arrived at something closer to a comprehensive documentation.
Is this article complete? Is every single Simba Transformers bootleg and Transformers-like toy documented here? Most likely not - but if I ever discover others that are missing, then I'll waste no time with adding them to the article. If you've also found any Simba Transformers that I missed (as well as corrections on any other pertinent information that might be absent from this page) then make sure to either comment them down below or shoot me a message in the contact form!
1) Galaxy / Transformer (1990s)
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(Source: the-liberator.net) |
Simba's versions of the Dynabots were released sometime during the 1990s - unfortunately; a more precise date isn't known as of now - under the Galaxy label, an overarching brand that Simba used for toys with a sci-fi theme during this time (a few of the non-transforming-robot variety which will be mentioned a little bit later). But, of course, Simba wasn't content with just selling them under the Galaxy name: thus; as shown in large green lettering on their cardbacks, these figures were surreptitiously called "transformer" (not capitalized for whatever reason - one might assume that this was a matter of graphic design but, like... Just look at how horrible those cardbacks look) in a gesture of trademark defiance that I could only imagine didn't bother a lot of Hasbro lawyers at the time because there weren't enough around in Germany to see it.
Yet again, the folks at the-liberator.net have an (albeit, as of now, still unfinished) article which covers these releases specifically, so I'll be brief and just shamelessly copy-paste their list down below.
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(Source: promo pictures on cardback, scans provided by the-liberator.net) |
In reading order (per original MC Toy names):
- 1) Dump Truck (orange)- 2) Jeep (green with gun)- 3) Pick Up (yellow)- 4) Jeep (red)- 5) Train (black & red)- 6) ATV Trike (red & black)- 7) Jet (grey)- 8) Pick Up Camper (black & gold)- 9) Truck (blue & white)
(Source: this todocoleccion
listing)
There are actually a couple more MC Toy DynaBot localizations - again, under the "transformer" name - that aren't (at least as of now) covered by the previously-mentioned article. These are part of a slightly larger batch of figures, a handful of which feature articulated trailers.
Also, I mentioned this before, but it begs repeating: Jesus, those cardbacks really do look hideous. It's like they specifically picked the lowest resolution image they could get for the key art.
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(Source: this todocoleccion listing) |
In reading order (per original MC Toy names):
- 1) Crane Truck (black)- 2) Container Truck (blue & white)- 3) All-Terrain Trekker (white)- 4) Tanker Truck (red & white)- 5) All-Terrain Trekker (red & white, w/ shovel)- 6) Fire Truck (red)
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Hey, we found some actual graphic designers! (Source:the-liberator.net) |
The first known batch of toys under this logo are new versions of MC Toy's All-Terrain Trekker mold, now featuring the addition of light and sounds. Yet again, the-liberator.net has us covered with another excellent article, featuring the complete listing of figures - that I'll again just blatantly copy-and-paste into this post - as well as audio samples of the (frankly horrid) sounds that these toys made. Fun!
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(Source: promo pictures on cardback, scans provided by the-liberator.net) |
In reading order (per original MC Toy names):
- 1) All-Terrain Trekker (black & red)- 2) All-Terrain Trekker (red & white, w/ shovel)
- 3) All-Terrain Trekker (yellow & red)
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(Source: promo pictures on cardback, photos from this Wallapop listing - notice that only four of the eight available robots in the toyline are pictured. The same cardback was used across both known giftsets.) |
ES Toys is a peculiar and infamous enough company that they could potentially merit their own post (they don't have any official relation with the Transformers brand like Simba does but their figures did a fascinating job at skirting the line between being bootlegs and original toys), but in short; these are very clearly Micromasters-inspired molds, featuring mostly original designs but obviously sharing a lot of engineering traits with the Transformers subline and even featuring a handful of chest designs blatantly copying their Hasbro counterparts (plus; to make the similarities all the more evident, the Micromasters were also first sold in teams of four). This means that yes; depending on how you look at it, these might be the very first actual Transformers bootlegs released by Simba.
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(Source: this Wallapop listing) |
Micro-Robots Giftset #1
In reading order (per original ES Toys names):
- 1) Night Warrior (red & yellow firetruck)- 2) Red Flame (red & yellow utility vehicle)- 3) Speed Deman (white & yellow car)
- 4) White Knight (white & yellow ambulance)
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(Source: this Wallapop listing) |
Micro-Robots Giftset #2
In reading order (per original ES Toys names):
- 1) Sky Hook (yellow & black crane)- 2) Terrain Tracker (yellow & black excavator)- 3) Captain Attack (grey & yellow car)
- 4) Venom Van (grey & yellow van)
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(Source: this Ebay listing) |
2) Space Transformer (2000s)
Possibly the least well-documented Simba toyline, very little is known about Space Transformer other than that it sure is a change of pace from the previous Galaxy line we took a look at: whereas most of those toys were otherwise legitimate original products only sold under a very copyright-risqué title, this is Simba's first known example of a toyline that seems to be entirely made out of bootlegs. One interesting peculiarity is that all the toys seem to have a multilingual story blurb of sorts written in German, Spanish, French, Dutch, Italian, and English on the sides of their packaging:
"The universe is full of secrets. Nothing is at it appears. Lots of moving and removable parts mean that you can transform everything. It's completely up to you whether you choose to attack or defend."
Since there are no dates listed on the packaging of these toys, it is ambiguous as to when exactly they were first released - however, given the simpler and cheaper graphic design and the overall much smaller known range of toys, I am assuming that these predate most or all of the Planet Fighter releases that will be looked at in the upcoming section.
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(Source: this Ebay listing) |
Shuttle
Presumably the largest release under Simba's Space Transformer brand, "Shuttle" is a very blatant copy of the original Brave Series Granbird (and the first of many Brave bootlegs we'll see in this article - which, really; given their Takara origins, pretty much count as honorable Transformers bootlegs). He comes decoed in an all-grey paintjob.
This toy was actually originally released by Happy Well, being most famously sold under their Galaxy Defender brand (and also under the "Star Force 2000" name at one point). On top of being the first Brave bootleg on this list, it's also one of the first of many Simba bootlegs whose origins can be traced to Happy Well, suggesting that the two companies might have had very strong business relationships at one point.
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(Source: this Ebay listing) |
Supertank
Speaking of which; "Supertank" is a weird giftset which also seems to have its origins as a Happy Well set. He consisting of a generic real-robot-looking mech and a bootleg of none other than Transformers Generation 1 Quake, sans his Targetmasters and now featuring a regular gun instead!
Again, notice the depressingly all-grey and black color schemes (a sharp contrast with Quake's original splashes of wine red and dark blue): A common trait of Happy Well imports, as we will soon see.
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It's funny how bright and colorful these boxes are and yet how utterly lifeless the actual toys look. (Source: this Ebay listing) |
The last currently-known Space Transformer release, the "Superwings" are a pair of robots that transform into basic bird-looking alt modes.
Curiously, these are bootlegs of the Chouja Raideen line from Bandai, specifically of Raideen Falcon, Raideen Owl, and Raideen Condor. Again, the dull color schemes also suggest potential Happy Well origins for these bootlegs.
3) Planet Fighter (2000s - Present)
In contrast to Planet Fighter, the previous toylines were nothing more than a small warm-up: this massive multi-decade long brand is actually where the majority of Simba's Transformers bootlegs ended up being released in. Much like Galaxy, Planet Fighter was conceived by Simba as a somewhat generic all-purposes brand for sci-fi toys, although; instead of neat imported toylines with even a modicum of prestige like the DynaBots and Multimac, most of them ended up being budget toys of the more generic Chinese dollar store variety. Naturally, these included laser blasters, fake lightsabers, and, eventually, a staggering amount of transforming robot figures.
Interestingly, per Simba's website, they still sell products with the Planet Fighter branding to this day, meaning that this is, technically, still an ongoing toyline - although the line's modern toy range is much smaller than it used to be during the 2000s and 2010s.
3.1 - Jumpstarters knockoffs
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Copyright infringement, now for only 6€! (Source: unknown catalogue promo) |
Simba's most well-known bootleg type, their catalogue has featured an impressive amount of remolded and somewhat oversized variants of the original Transformers Jumpstarter molds (or, technically, the Diaclone "Baku-Ten Attack Robo" molds if you want to be irritatingly pedantic regarding their origins), with many clones of Twin Twist and Top Spin popping up across European stores over the years. All told, it appears that they made three series of Jumpstarters from the 2000s until today, with each one presumably containing multiple variants for each of the molds: this accounts for a total of twelve different currently-known unique mold/deco combos, with even more potentially existing (the assumed missing gaps in this list will be clarified below).
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(Source: these two Ebay listings) |
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(Source: instructions on cardback, pic from this Ebay listing) |
Series #1
As mentioned in the beginning of this article (I told you it was not going to be completely tangential!), the first known Simba Jumpstarters seem to have been released sometime in the late 2000s. This batch consisted of significantly-modified versions of Twin Twist and Top Spin, with Twin Twist also earning a spaceship portion added to its transformation, while Top Spin would earn an excavator bucket instead. The Twin Twist bootleg also retains his little drills.
Unfortunately, I can't find any pictures for the packaging of this first batch of toys, or any official stock photographs for the matter: thus, I cannot confirm if they had been given some unique name like those of the second and third series which we'll look at soon. Each toy also came with a Gundam-like rifle that isn't pictured with most of the copies below since, given the lack of official photographs, these are loose samples found on the net instead.
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(Source: these two Ebay listings - I couldn't find a picture for the first variant's alt mode, so this is a rough digibash instead) |
Toy #1
In reading order (per original Hasbro name):
- 1) Top Spin (white body, black torso, green & blue accents)- 2) Top Spin (white body, red torso, blue & green accents)
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(Source: this Ebay listing) |
Toy #2
Series #2 - Enginebot / Space Bot
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(Source: this Ebay auction for 1st figure, official product image for 2nd figure) |
Amazon has a page for these toys that dates them to January of 2013, though this might have been the date when they were added to Amazon rather than released on retail. As such, I suppose that "sometime in the early 2010s" would be the safest guess as to when these versions first dropped.
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(Source: official product images) |
Enginebot #1
In reading order (per original Hasbro name):
- 1) Top Spin (lime green torso, orange head, arms and legs, blue & lime green accents)- 2) Top Spin (blue torso, orange head, arms and legs, blue & lime green accents)- 3) Top Spin (black, orange head, arms and legs, dark green & blue accents)
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(Source: official product images) |
Enginebot #2
In reading order (per original Hasbro name):
- 1) Twin Twist (red torso, white head and legs, black arms, red & yellow & black accents)- 2) Twin Twist (black torso, red head and legs, white arms, red & yellow & black accents)- 3) Twin Twist (white torso, black head and legs, red arms, white & yellow & red accents)
Series #3 - Space Bot Pro / Robot Patrol
Yet again, they were released in two different packaging styles, with the first one giving them the name "Space Bot Pro" - hinting at an upgrade of sorts from the previous "Space Bot" - and the second one renaming them into "Robot Patrol". The second whiter cardback is probably their newest version, as it is the one that currently appears on Simba's website.
Speaking of Simba's website... These figures are actually still on stock, apparently being part of a new-ish batch of toys made during the 2020s. This means that yes, Simba now both makes official Transformers merchandise and yet, somehow, they also still manufacture and sell a Transformers knockoff! Since we still have a lot of other bootlegs to look at, you can scroll to the end of this article for an extra section - "The legal kerfuffle" - which aims to shed some light on how this might have happened.
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(Source: official product images, this Ebay listing) |
Space Bot Pro #1
In reading order (per original Hasbro name):
- 1) Twin Twist (yellow torsos, orange arms, grey legs and head, orange & black accents)- 2) Twin Twist (grey torso, yellow arms, orange legs and head, yellow & black accents)
(Note: I couldn't find any other image of the second variant, hence why the one in this article is sadly just a cardbacked sample seen on Ebay. It is also possible that other as-of-now undocumented variants exist.)
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(Source: official product images) |
Space Bot Pro #2
- 2) Top Spin (grey torso and forearms, red legs and wings, blue & red & black accents)
(Note: again, common sense dictates that this toy should have more than one variant, but unfortunately only images of this one exist on the net.)
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The cooler Space Bot Pros. (Source: official product images) |
3.2 - Armada knockoffs
Curiously, a disproportionate amount of Simba's Transformers bootlegs were based on the line-up for Transformers Armada.
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(Source: Happy Well product images for grey ver., TFArchive for tan ver., unknown source for box image) |
Likely the biggest of the Planet Fighter knockoffs, "TankBot" is an upscaled version of the 2002 Armada Giga-Con Megatron figure, being maybe ~30% or so larger than his original toy. He doesn't include any of his original accessories like the antlers and his Mini-Con partner, but a couple of new ones have been added, like a large rifle and a chunk that tabs into the front of his tank mode and "partforms-lite" into a shield in robot mode (similar to what the Earthrise Voyager Megatron would do quite a few years later).
As one might deduce by the drab and lifeless colors, these were also originally born as a famous Happy Well bootleg.
In reading order (per original Hasbro name):
- 1) Megatron (grey / urban camo pattern)- 2) Megatron (tan brown / desert camo pattern)
JetBot
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(Source: official product images) |
Weirdly, instead of picking out another Minicon to fill in the ranks (they could have added Skyboom to complete the Energon Saber trio!), Scattor would instead be duplicated and modified to resemble a different plane, now earning an F-16 based alt mode.
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(Source: official product images) |
JetBot #1
In reading order (per original Hasbro name):
- 1) Scattor, retooled into an F-16 fighter jet (olive and transparent green)- 2) Scattor, maintaining original alt mode(olive and transparent green, )
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(Source: official product images) |
JetBot #2
In reading order (per original Hasbro name):
- 1) Wreckage, maintaining original alt mode (olive and transparent green)- 2) Runway, maintaining original alt mode (olive and transparent green)
4-in-1
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(Source: alma.skr.jp) |
As with so many other Simba Transformers we've seen by now, it shouldn't come as much of a surprise - save for the fact that they're not completely grey this time - that these are also unaltered imports presumably first made by Happy Well, with pictures of this same toy having been promoted in Toy Fair 2005 (and yes; perhaps surprisingly, Happy Well had a big enough presence that they went to Toy Fair at one point).
Interestingly, according to this Japanese article (where the images in this section come from), it appears that the 4-in-1 set was also sold by Simba in Singapore of all places, through French retailer Carrefour.
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(Source: alma.skr.jp) |
In reading order (per original Hasbro names):
- 1) Ransack, retooled into a cargo truck (green, grey & black)
- 2) Payload, retooled into a fire truck (blue, white & black)
- 3)Waterlog, retooled into... A futuristic hovertank, perhaps? The original was a hoverboat but this doesn't really look like one. (yellow, red & grey)
- 4) Runway, retooled into a Space Shuttle (white, black & grey)
- 1) Ransack, retooled into a cargo truck (green, grey & black)- 2) Payload, retooled into a fire truck (blue, white & black)- 3)Waterlog, retooled into... A futuristic hovertank, perhaps? The original was a hoverboat but this doesn't really look like one. (yellow, red & grey)
3.3 - Dinobot knockoffs
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(Source: official product images) |
These molds have been released by many, many other companies countless times (including at one point by none other than Estrela, Hasbro's famous Brazilian Transformers licensee), but their most likely origins stem from Japanese company Hayakawa Toys, since their versions have significantly higher-quality packaging and apparently predate other mentions of these molds on the internet. Flying Dragon Toys - remember, the company that made the original Jumpstarter bootlegs which'd later be adopted by Simba! - also released many, many versions of these figures that'd be later sold on retail worldwide, making it likely that Simba might have obtained these molds from Flying Dragon rather than Hayakawa.
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(Source: official product images) |
DinoFighter
In reading order (per original Hasbro names):
- 1) Dinobot, retooled into a Pentaceratops (green)- 2) Dinobot, retooled into a Stegosaurus (green & yellow)- 3) Dinobot, retooled into an Ankylosaurus (blue & green)- 4) Dinobot, retooled into a Triceratops (brown)
- 5) Dinobot, retooled into a Tyrannosaur (green & brown)
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(Source: official product images) |
TyrannoBot
This is a larger figure with battery functions that also reuses the overall engineering of Beast Wars Dinobot. He was also released by numerous other companies worldwide and also seems to have its origins as a Hayakawa Toys product (though; given that I can't find any pictures of it in Hayakawa-branded packaging, it is not totally impossible that this might have been an original Flying Dragon variant instead).
3.3 - Brave knockoffs
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(Source unknown - my apologies to the original uploader, but their watermark is basically illegible) |
ShuttleBot
"ShuttleBot" is a presumably unaltered re-release of the aforementioned Happy Well Granbird that was first sold by Simba under the Space Transformer label.
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(Source: @Sam_Makes_Toys on Twitter) |
MultiBot
"Multibot" is a bootleg consisting of three combining trains, which seems to be heavily based off Battle Bomber from 1993's The Brave Express Might Gaine. Given the grey primary color, it's likely that, as with so many others, these were also originally Happy Well bootlegs, but I cannot find anything that confirms this.
On another small personal anecdote; I actually have memories of getting either this exact same giftset (or at worst a shockingly similar one - childhood memories are very fallable after all) at some point as a kid, so it's really cool to finally learn of its origins!
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(Source: official product images) |
BattleMachine
"BattleMachine" consists of three individually-sold figures based on the 3-Unit Combination from Brave Fighter Exkizer, which combine to form God Max. As usual, these molds have been released by numerous other companies and thus it's hard to pinpoint their exact origins, but it is likely that they were first made by PlayMind for their Transbotix toyline.
In reading order (per original Takara names):
- 1) Dash Max (red & blue)- 2) Drill Max (green & blue)- 3) Sky Max (blue & white)
3.4 - Other transforming robots
HeliBot - A transforming helicopter, based on this Japanese toy.
BikeBot - A die-cast transforming motorbike, originally from Hayakawa Toys. |
PistolBot - A transforming gun, originally from Hayakawa Toys.
ActionTruck - A transforming truck, originally from Hayakawa Toys.
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ArchBot - A transforming pterodactyl, originally from Hayakawa Toys.
(Source: official product image) RoboBot - Robots that transform into ships, based on PlayMind Transbotix toys. |
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TuneBot - A series of transforming cars, originally from Hayakawa Toys. |
AirBot- A transforming Airbus A380, originally from Flying Dragon Toys.
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KnifeBot - A transforming knife, origins unknown. |
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4 - Roadbot
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5 - The legal kerfuffle
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Born too late to explore the Earth, born too early to explore space, but born just in time to buy both official Transformers merchandise and Transformers bootlegs off the same website. |
"Most children know Transformers from a young age and have also become fans of the fun robots that can transform. Simba's 15cm Planet fighter Robots can be converted into an airplane or excavator. They are available in different versions and colors."
How Simba can get away with this without being slammed by Hasbro is anyone's best guess, but one convincing possibility is that maybe they didn't - so; let's engage with a little bit of speculation. Recall that there are three known line-ups of Simba Jumpstarters, with the second series being ongoing by the time that Simba began their partnership with Hasbro and an extensive amount of remolding occurring from the second to the third series. There have been sightings of that second series - the "Enginebot" figures - in stores dating to as recently as February of 2023, and though this doesn't necessarily mean that these versions of the Jumpstarters were still being made up until then (old stock exists after all), it does suggest that they were being made at least up until not too long ago. So, maybe what happened is the following: with Simba most likely being unaware of the origins of these molds as Transformers toys - remember that they're based on bootlegs rather than originals - they probably kept on making their second batch of Jumpstarters clones even after becoming Hasbro licensees, at a point up until Hasbro eventually caught wind of this and stepped in. The ensuing result, thus; might have been the remolded third batch of Jumpstarters-based figures - the "Space Bot Pro" batch - with all their extensive cosmetic changes implemented to look even less like the original Jumpstarter toys, perhaps as a compromise of sorts that'd allow Simba to continue manufacturing these figures without infringing on Hasbro's IP rights.
Again, this is just speculation, and I know that, at a glance, it sounds far-fetched to imagine Hasbro just allowing an associated company to bootleg their toys. But the other possibility, that Simba has just been making Jumpstarter clones without Hasbro taking notice of this for the better part of a decade, just seems far more unlikely to me. Either Hasbro doesn't care enough about these small toys to intervene (perhaps the fact that they're old molds and already looked distinct enough from the originals anyways might point in this direction?), or, as mentioned, they reached some agreement with Simba Dickie to allow them to continue manufacturing their Jumpstarter-like figures as long as they featured the necessary legally distinct modifications. I would be very, very surprised if either of these wasn't the case.
Updates:
03/06/2025 - Identifying original molds in Superwings section (thanks to wolf_rider in the comments!)
08/06/2025 - Identifying Flying Dragon Toys origins for a few figures.
09/06/2025 - Identifying Hayakawa Toys origins for a few figures.
Those "Superwings" figures are indeed also bootlegs! The originals are from Bandai's "Chouja Raideen" line (also spelled "Reideen"), specifically being Raideen Falcon, Raideen Owl, and Raideen Condor.
ReplyDeleteHey, you're absolutely correct! I've updated the article to reflect this and added credits to your contribution in the end, thank you so much :)
DeleteHappy to help!
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